Blog
By , Friday, 2nd October 2009
At the beginning of August we put our first client on to the Kindle platform. Since then we have been sitting around waiting for the arrival of Kindle in the UK.
According to a recent article in Book Seller magazine, the Kindle should be announced in the UK during the second week of October -- which means we can all get one for Xmas. Kindle is a great product for reading books and other magazines. It is only a monochrome platform so it will not ideal for many magazines but as noted elsewhere there will almost certainly be...
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By , Tuesday, 22nd September 2009
After many years of search engine folk lore we finally have a bit of search engine fact. In a recent blog post, Google has admitted that they do not use the HTML key words meta tag. This is interesting in itself because the amount of time and effort that many have put into create key words for articles in the belief it helped Google. Of course, it may be the case that other search engines (both of them) do you key words but it does extremely unlikely that they do.
At Wide Area, we have always put key words...
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By Gill Lambert, Wednesday, 11th March 2009
In a recent interview by McKinsey & Company, Hal Varian, Google’s chief economist and professor of information sciences, business, and economics at the University of California, shares his views on the internet economy. He observes that the internet has created an environment that allows for limitless incremental technical innovation, and although this offers business great opportunity for productivity improvement, it has effectively removed the barriers to create and disseminate content.
Without barriers, competition is inevitably fierce, pushing prices down “to something that approximates zero”. Revenue has to be generated elsewhere in the value-chain and our scarcest, and therefore...
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By Jude Insley, Wednesday, 4th March 2009
The Google Analytics 'Conversion University' is a free online course to help you become an expert in all things related to Google Analytics.
The course is divided into a number of sections:
- First Steps
- Interpreting Reports
- Fundamentals
- In-Depth Analysis
Understanding and using Google Analytics to its fullest extent is a key part of any online strategy to optimise ROI, information architecture and PPC campaigns.
There is a lot of information to digest in the course but it will end up with you understanding how your site works and performs in much greater depth.
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By Jude Insley, Thursday, 26th February 2009
As half the world must be aware, Google had some serious problems with it's Google Mail service yesterday (25th Feb). In the past this wouldn't have been a huge issue at Wide Area as most people were only using it for personal mail. However, we took a decision at the end of last year to migrate all of our corporate mail to Google Apps as it was easier to maintain and allowed us access to Google Docs, Google Calendar, et al.
Having shared calendars via Google Apps has been a boon - we weren't using MS Exchange previously so sharing...
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By Jude Insley, Friday, 6th February 2009
When it comes to selling anything on the Internet you want to sell as much as possible. There are any number of obstacles you can place in the way of someone trying to purchase an item from a web site if you are not careful.
For instance, a lot of e-commerce sites use postcode lookups to verify your address. In theory this is a great idea but what if your potential customer has mis-remembered their postcode or flat out just can't remember it. Do you really want to stop them from purchasing because of this?
The biggest obstacle you...
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