Google Analytics - Conversion University

By Jude Insley, Wednesday, 4th March 2009

The Google Analytics 'Conversion University' is a free online course to help you become an expert in all things related to Google Analytics.

The course is divided into a number of sections:

First Steps
Interpreting Reports
Fundamentals
In-Depth Analysis

Understanding and using Google Analytics to its fullest extent is a key part of any online strategy to optimise ROI, information architecture and PPC campaigns.

There is a lot of information to digest in the course but it will end up with you understanding how your site works and performs in much greater depth.

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