Website Profitability and Costs
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All the respondent companies claim to be making some attempt to account properly for their website activity, with 57% reckoning that it is profitable.
When all the relevant operating costs of your websites are set against their revenues, are they generally.....
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|---|---|
| Profitable | 57% |
| Break-even | 19% |
| Loss-making | 24% |
| Do not know | 0% |
| TOTAL | 100% |
Yet digging in more detail into how specific website costs are allocated reveals a wide range of accounting practice. Around 20% of companies are not actually allocating costs to a specific cost centre or do not know what their company practice is. Of those who do allocate costs, the most common route (with over half doing so) is to allocate to a specific website cost centre, rather than losing them in the general company overhead or the overall brand costs .
Looking at the cost of your company's web presence, how do you allocate the following costs?
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| COSTS | Company Overhead | General Brand Cost Centre | Specific Website Cost Centre | Do Not Allocate Specific Costs | Do Not Know | TOTAL |
| Content creation | 15% | 25% | 38% | 15% | 7% | 100% |
| Content production | 15% | 23% | 38% | 17% | 7% | 100% |
| Design | 16% | 17% | 48% | 13% | 7% | 100% |
| Content management system / support | 23% | 12% | 56% | 0% | 8% | 100% |
| Infrastructure / hosting | 25% | 9% | 47% | 11% | 7% | 100% |
| Bulk email distribution (newsletters etc) | 23% | 14% | 39% | 14% | 10% | 100% |
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