Working Mums is a unique web site designed to help mothers return to work. It is designed to provide a focal point for mothers to find jobs and inforamtion about returning to the world of work, allowing employers to tap into a pool of talented candidates. The site has been re-launched with with a wealth of new features to help atract mums to the site and match them with the right job.

The site itself was completely built within the Wide Area application framework. All content is managed by WorkingMums staff, allowing complete editorial control

The site includes the following features:

• Mums and employer registration
• Ability for Mums to manage alerts, newsletters and updates
• Ability for Employers to view advertising history and view candidates
• E-commerce ad booking, including, up-sell and cross-sell functionality
• Expert advice via a Q & A forum
• Email alerts
• Regular newsletters
• Targeted micro-sites to maximise targeted search criterea
• SEO-friendly content