As well as update the look of the site, the key objective of the redesign was to present the content dynamically as visitors move through the channels and sections. This was made possible by using the 'article type' and attribute settings in the Wide Area CMS.

Article features such as 'related channels', 'people who read, also read' and 'related articles' all work to pull visitors through the site.

The design itself presents the content is an extremely accessible fashion and promotes interactive features such as polls and prize draws to maximise data capture.