Magazines Direct manages subscription sales for the entire IPC Media portfolio. The site generates well over 100,000 orders each year and our challenge is to accommodate a wide range of test plans and marketing initiatives to drive conversion rates...
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WorkingMums is a unique website designed to help mothers return to work. It is designed to provide a focal point for mothers to find jobs and for employers to find candidates. It's core function is recruitment, but includes a range of other content to encourage candidates to build a relationship with the brand. The entire site is delivered via the standard Wide Area content management framework.
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Political Pages is a directory of firms that provide services to candidates and groups on the U.S. political campaign trail. It is also a successful print-based supplement to Campaigns and Elections magazine.
By moving on-line, the directory has reached more customers, delivered new communication options such as video and audio, and generated new revenue for the publisher.
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The Telegraph Weekly Edition is a publication with an international readership and has a very specific set of marketing and fulfilment requirements. We were able to meet these needs by topping and tailing our Subsforce application with some bespoke integration with their existing customer database.
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Subsforce is a content management application designed specifically to allow marketers to create subscriptions landing pages quickly and easily. It was designed to give marketers the freedom to create and publish pages without having to rely on web editors or subscription bureau services.
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