Magazines Direct manages subscription sales for the entire IPC Media portfolio. The site generates well over 100,000 orders each year and our challenge is to accommodate a wide range of test plans and marketing initiatives to drive conversion rates...
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The Inframation Group is part of The Mergermarket Group, a subsidiary of Pearson plc, and is a leading provider of high value business information in the global infrastructure finance market.
The Infra information platform is delivered using the Wide Area content management application together with a bespoke data management application to hold and manage their database of projects, organisations and transactions. Users are managed in Saleforce.com and site access permissions are accessed via the Salesforce.com API.
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