Magazines Direct manages subscription sales for the entire IPC Media portfolio. The site generates well over 100,000 orders each year and our challenge is to accommodate a wide range of test plans and marketing initiatives to drive conversion rates...
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Whatinvestment.co.uk is published by Vitesse Media plc in conjunction with the print publication of the same name.
The site contains a mix of original content and articles that originated from the printed magazine. Much of the magazine content is only accessible by paid subscribers.
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The Telegraph Weekly Edition is a publication with an international readership and has a very specific set of marketing and fulfilment requirements. We were able to meet these needs by topping and tailing our Subsforce application with some bespoke integration with their existing customer database.
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Subsforce is a content management application designed specifically to allow marketers to create subscriptions landing pages quickly and easily. It was designed to give marketers the freedom to create and publish pages without having to rely on web editors or subscription bureau services.
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