Online in Context
Online is the clear focus of future industry growth:
- Currently, across the whole industry sample, 15% of company turnover comes from online / electronic activity.
- 25% of marketing budgets are spent online.
- A very high 87% of publishers see their online activity growing over the next year or so.
The table below shows where online revenues sit in relation to all the other revenue streams in terms of the percentage of companies predicting growth over the coming year. The three main online streams are performing markedly better than all other sources.
Revenue Streams Ranked by Growth
| |
| Revenue Stream | Growing |
| Online brands paid-for content | 65% |
| Online brands advertising (classified) | 63% |
| Online brands advertising sales (display) | 62% |
| Contract / customer publishing (online) | 55% |
| Reader offers, services, events | 45% |
| Print brands copy sales (postal subscriptions) | 40% |
| Contract / customer publishing (print) | 36% |
| Print brands, copy sales (retail) | 22% |
| Print brands advertising sales (display) | 16% |
| Print brands advertising sales (classified) | 15% |
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