Online Revenue Streams

Zooming in on those publishers who are active online, the table below shows the key revenue streams ranked by their predicted rate of growth over the next year. Generally, traditional site advertising is showing slower growth than other forms of funding such as email ads and sponsorship. Paid-for content is also showing strong growth, even though a later question suggests that the amount of paid-for content is not increasing significantly – a matter of leveraging more value out of existing content.