Web Investment Priorities
Looking at where the company’s web investment is going to be targeted over the next year (Major Focus / Minor Focus / No Focus) shows the following results when ranked by “Major Focus”.....
Which are the key areas of web investment | |
| AREA OF INVESTMENT | Major focus |
| Creation of unique editorial content | 66% |
| Website design / improving site usability | 60% |
| Adding additional features | 58% |
| Integrating subscription sales processes | 42% |
| Upgrading content management system | 34% |
| SEO (search engine optimisation) consultancy | 33% |
| Internal infrastructure to manage online activity | 28% |
| Offline advertising to drive traffic to your site | 23% |
| Online advertising to drive traffic to your site | 19% |
| Acquiring editorial content from third party sources | 11% |
| Paid-for traffic (e.g. pay-per-click) | 9% |
The focus is very much on enhancing the qualities of the site itself rather than marketing or driving traffic to the site.
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