Charging for Web Content
Although an earlier question shows that publishers are looking to leverage more revenue from their existing paid-content areas, the general drift towards a greater amount of free content continues.
Looking at the editorial content that you provide on your website, what general approach are you taking in the current economic climate?
| |
| We are increasing the amount of free content online | 41% |
| We are holding the amount of free content online | 36% |
| We are increasing the amount of paid-for content | 14% |
| We have no overall strategy | 9% |
| TOTAL | 100% |
This is supported by the questions in the next section “Integrating Print & Web”, where only half of respondents agree with the statement that “We restrict free online content in order to protect print revenues.”
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