Integrating Print and Web
The following “agreement statements” show that:
- Print subscription activity is well integrated into publisher websites although the sophistication of subscription self-management is still not high.
- The majority of publishers feel that they are operating an integrated print + web strategy.
- The free-content / paid-advertising model is still the most common among publishers although unique online content is carefully controlled as part of the print + online strategy.
Looking at how you integrate your print products with your websites, to what extent do you agree with the following statements?
| ||||||
| AGREEMENT STATEMENT | Agree | |||||
| The websites are a key part of our subscription acquisition strategy | 82% | |||||
| Subscription acquisition is integrated with the overall look and feel of our websites | 72% | |||||
| We put as much free content online as possible in order to maximise traffic to the site and boost online revenues | 71% | |||||
| We consider ourselves to be a provider of content with an integrated print and web strategy | 70% | |||||
| Restricted unique content is provided online in order to add value to the print brand | 67% | |||||
| Subscribers can manage their print and online subscriptions via the website in an integrated way | 51% | |||||
| We restrict free online content in order to protect print revenues | 50% | |||||
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