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Publisher Confidence Levels Publisher Confidence Levels

On a scale of 1 to 10, how confident do you feel about the financial success of your company over the next two years?

Pessimists (1-3)6%
Middle-of-Roaders (4-7) 55%
Optimists (8-10)39%
TOTAL 100%

Given the turbulent market conditions, the overall confidence score of 6.7, at the top end of the “middle of the road” band, is remarkably robust. The responses to the rest of the survey prove that the publishing business has been taking a long, hard look at the way it operates and has already initiated remedial action.


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Having the right staff is a bigger issue than having enough money

Quotes from the survey

Funding the future is clearly an issue.  Yet I actually think that managing the future is more to do with attitude.   Think outside the box.  Stay positive. Otherwise, we’re dead! 

A B2B Publisher

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The report is well-presented and refreshingly honest, particularly regarding how...

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