Publisher Confidence Levels
On a scale of 1 to 10, how confident do you feel about the financial success of your company over the next two years?
| |
| Pessimists (1-3) | 6% |
| Middle-of-Roaders (4-7) | 55% |
| Optimists (8-10) | 39% |
| TOTAL | 100% |
Given the turbulent market conditions, the overall confidence score of 6.7, at the top end of the “middle of the road” band, is remarkably robust. The responses to the rest of the survey prove that the publishing business has been taking a long, hard look at the way it operates and has already initiated remedial action.
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