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Powerful content management application

Our content management application is built from fifteen years of good ideas. Everytime we come up with smart solution for a project, we find a way of generalising the functionality and adding it to our core application.

There are three overriding design principles within the Wide Area content management application that have steered our development path:

1.   Implement a publishing process

The system has to understand that:

•  not all content can be immediately published. 

• different people can do different things. For example, some people can create content but are not allowed to make it live.

• no content should be lost. So if an articles goes through five revisions then all five versions are kept. 

2.   Clearly separate content from design

In general, the people who produce content do not want to manage how it appears on the page. For example, a person writing for for print wants to write their content in Word and not learn how to use Adobe InDesign. On paper and on the web, this separation makes publishing simpler. It also allows content to be more simply targeted at new platforms as they appear, such as iPhone apps and the Kindle.

3.   Allow simple changes to be made simply

There is nothing more frustrating than going to use a system and finding that something which is perceived as a simple change is complicated. For example, if I want to resize a picture in a document then I should be able to do with a few clicks.

With these principles in mind, you can view a full feature list.


Unique website production system

Our unique templating system gives us the ability to deliver a web project with a completely customised look-and-feel and deliver it to you within a budget and delivery schedule that you would expect from a modular system.

The Wide Area templating system was developed so that we could clearly separate content from design when building websites using our own content management system.

Our content management application was built with the precept that the people who produce content do not want to manage how it appears within the page, and the people who design the page do not want their creativity stifled by programmers who want an easy life. 

In essence; we wanted a system that did not let the technical tail wag the creative dog.

Today this system lets us present content from other content systems such as WordPress and off-the-shelf e-commerce platforms, and allows content to be more simply targeted at new platforms as they appear, such as mobile phone platforms, iPhone apps and the Kindle.

And why are we telling you this?

This process is important to you because it is this process that lets us deliver a web project with a complex front end without matching that complexity in the development environment, which means that we avoid risk and cost for your business and for ours.

Read more about our web technologies.


Custom articles to fit your content

Our ability to create custom articles via the Wide Area content management application is a service that clearly differentiates our us from our competitors. 

We developed this feature so that we can manage any content structure in a simple, editable format. We can then deliver complex front-end sites without adding technical complexity to the build process.

This means that projects can be delivered in a cost-effective way and are easy to maintain. 

Here are just a few examples of how we use custom articles to deliver projects:

  • Custom articles can be populated via a feed for data integration projects,
  • Via the management interface for easy, intuitive,
  • From a web page to capture and display user-generated content,
  • Or via a protected web page to create private management pages for users who do not need full access to the management system.

The possibilities are endless. See examples of some custom article implementations


Mobile and tablet apps

Rather than follow the crowd with a 'one size fits all' page-turning model, we take a 'content oriented' approach to app development.

This approach means that the reading experience is always tailored to both the content and each device that we target.

Rather than simply reproducing the printed page as an image, we store each page in our content management application and use the elements of each article to deliver the best user experience possible.

We have expreience at developing for:

  • iPad
  • iPhone
  • Amazon Kindle
  • Barnes & Noble Nook
  • Android phones, tablets and readers

Our approach means that you can leverage the full value of your content in every format.

Read more about our mobile and app production process


Custom e-commerce content

We can deliver e-commerce article pages that are completely customised to the format of your product or service.

Whether you need a range of different formats, or one style that is particular to your business, we can create a bespoke article that accommodates any number of values such as price/discount options, term variations, rich media add-ons and premium display positions.

We can do this quickly and easily using our powerful content management application.

Once we have created the fields that you need to market and sell your product, we then identify the order processing values that need to be added to our flexible e-commerce article.

To date we have used this format to sell job listings, event bookings, directory listings and magazine subscriptions.

Clients choose us because we understand how to add value to content, so rather than code each site with a unique set of requirements, we channel our efforts into application features that we can use over again.

See some recent examples of our custom e-commerce implementations

We can deliver e-commerce article pages that are completely customised to the format of your product or service.
 
Whether you need a range of different formats, or one style that is particular to your business, we can create a bespoke format quickly and easily using our powerful content management application.
 
Once we have created the fields that you need to display and market your product, we then identify the order processing values that need to be added to our flexible e-commerce article.
 
To date we have used this format to sell job listings, event bookings, directory listings and magazine subscriptions.
 
Clients choose us because we understand how to add value to content, so rather than code each site with a unique set of requirements, we channel our efforts into application features that we can use over again.

Advanced WordPress projects

Our unique templating system can now talk to WordPress. This means that if you are currently using WordPress, we can deliver a unique front end look and feel for your website without having to move your content.

Our own content management application was built with the precept that the best content structure for website users is not necessarily the most efficient structure for content producers.  

We can now apply this concept to WordPress and other content management applications.

This system also allows content to be more simply targeted at new platforms as they appear, such as mobile phone platforms, iPhone apps and the Kindle. Plus, it gives us the flexibility to filter the content according to the capabilities of the platform.

This means that your content creators manage every output via the familiar WordPress platform and your customers get the best experience from their device.


Events micro-site production

Our events marketing module provides a simple interface for you to build a micro-site for each event that you run, and manage the pages as the event moves through its promotional life-cycle.

Each instance of our events module is tailored to the requirements of each customer. The set-up process consists of three steps:

We first identify each different types of event that you run (one day conference, two day conference, awards dinner...)

Next we define the functionality that needs to be associated with each event type (places, seats or tables, member discounts, early-bird discounts, single or multi-delegate booking, on-line payment...)

Then we work out how each event, or group of events, should be displayed [sponsor logos, conference programme, speaker pages, voting pages, short-lists, winners...]

Once we have captured this information and designed some templates, the events management interface is created so that you can add new micor-sites quickly and easily.

Once created, your web pages can be edited, added to and taken away so that your site change change with the publication and sales cycles.

The management interface gives access to delegate lists and booking information, along with easy access to the micro-site conent.


Ad trafficking and serving

We can accommodate your ad trafficking needs either by incorporating ad tags to your exisiting ad provider or by setting up an open source solution such OpenX or Google's free DoubleClick for Publishers (DFP) application.

We also offer a managed service where you send us the creative and booking information and we place the ads.

This service allows you to focus on selling while we deal with all of the technical issues around file formats and scheduling structures.


Content management application provision

The Wide Area content management application is available as a service or under license. 

Software as a Service (SaaS)

In most instances our Wide Area content management application is delivered to clients as a service. All client access is web-based, and the application is maintained and supported by our development staff. 

All SaaS customers benefit from regular application updates and feature releases. 

Software under license

Where clients want to host and maintain the application within an existing IT infrastructure, then we will issue a license to use. Our standard licensing agreement is based on term and number of users.

Software updates are issued as a part of the license agreement. 

Read about our application platform and infrastructure


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Tel: +44 (0)20 7631 9280

Email: info@widearea.co.uk