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Custom articles to fit your content

Our ability to create custom articles via the Wide Area content management application is a service that clearly differentiates our us from our competitors. 

We developed this feature so that we can manage any content structure in a simple, editable format. We can then deliver complex front-end sites without adding technical complexity to the build process.

This means that projects can be delivered in a cost-effective way and are easy to maintain. 

Here are just a few examples of how we use custom articles to deliver projects:

  • Custom articles can be populated via a feed for data integration projects,
  • Via the management interface for easy, intuitive,
  • From a web page to capture and display user-generated content,
  • Or via a protected web page to create private management pages for users who do not need full access to the management system.

The possibilities are endless. See examples of some custom article implementations


Social network integration

Social networks are an intrinsic part of the digital experience for today's content consumers, which means that they are intrinsic to our service.

We ensure that each social touch-point is optimised, for both your content creators and your consumers.
 

New content can be posted to your chosen network immediately, either in its original form or edited, and users can share their experience of your site with their friends and colleagues.

Exposing your content to communities is not just about scattering widgets on the page. Interaction needs to be targeted, transparent and appropriate if you are to successfully engage with your consumers.


Client data integration

If you have access to data that has a commercial value to your customers then we can work with you to optimise that value and create a valuable online asset.

Assuming that you have the raw material, we can slice and dice your data to create something that will create real competative advantage to your business. Aside from our experience and expertise, the flexibility of our content management application and our unique templating system means that we really can leverage your content into a tangible business asset.

The distinct separation of content from design means that we can accommodate almost any form of data. So long as we can access it, then we can use it to create custom articles, ready to manipulate on the front end.

The source of your data can be a bespoke or a proprietary system. Likewise you can continue to maintain the data via its source of origin, or we can build you a bespoke management interface. We will work with you to define the work-flow that best suits your needs.

Once we have the data in our content management application, we can set about creating value by presenting it in a way that is most meaningful to your customers. Because we do not have to mirror the content structure on your web site, our options have not been limited before we start.

By working with you to produce a detailed design brief with detailed wire-frames, we will be sure to deliver the key commercial requirements for your project.


Subscription fulfillment integration

We specialise in delivering e-commerce solutions for the print and digital subscriptions market.

We have delivered integration solutions for all of the leading subscription fulfillment bureaux and several bespoke applications used by UK publishers.

As with all of our integration projects, our approach is to separate the front-end user requirements from any data structures that we need to send orders to your bureau or application.  

The flexibility of our content management application and our unique templating system means that we can create great usability every time.

The fulfilment bureaux and applications that we have worked with include:

  • CDS Global
  • Dovetail
  • DSB.net
  • Gordon & Gotch Myriad
  • QSS
  • Salesforce.com

To find out more about our subscriptions management experience, read about our IPC Media project and our Telegraph project


Online payment processing

For real-time payment processing we can integrate your website with your online payment gateway of choice.

Our existing customers use a range of solutions including Paypal, SagePay, Barclays EPDQ, Authorize.net and Google Checkout.

If you are looking for a solution that captures credit/debit card or Direct Debit payment data for batch processing, then we can offer a secure solution that meets payment card industry (PCI) standards.

All of our developers are CRB(Criminal Records Bureau) checked in line with PCI guidelines.       


Custom Google Analytics reports

We use Google's  API to create custom reports and dash-boards.

Delivered either as dashboards within our content management application or as a set of restricted access web pages, these reports form the basis of your visitor or e-commerce management data

By capturing analytics for targeted actions on your site, we can deliver accurate data and deliver it back to you in a meaningful way.

Examples of our custom reports include subscription sales activity, job applications and industry data usage.

Custom reports can be delivered as dashboard within the content management application or as a set of private pages on your website, depending on who you want to deliver the data to.

As standard, our application  includes a custom activity report for each individual article so that you and your editors can monitor the popularity of each article in real time and with one click.


Email marketing

We offer a range of services that let you manage your email communications successfully.  

Email marketing consists of four key activities;

  • data collection,
  • email communication production,
  • bulk email delivery
  • and list management.

Any or all of these activities can be managed and delivered by our content management application, managed by our CMS and delivered by an external provider via their application programming interface (API), or managed and delivered outside of the Wide Area environment.

Take a look at our marketing tools to see what features are on offer from our application, or call to discuss options for integrating with your existing provider.

Our objective is to create a solution that is right for your business. 


CRM reporting and integration

If your website is part of a wider communications strategy then we can integrate with your established CRM package to remove any duplication of effort or message.

As long as we can send and receive files to your CRM solution then we can update customer records with their on-line transaction activity. 

If you don't have a CRM process but want to create one, then we will work with you to capture your requirements and recommend a suitable path.

One option available to us it to build a simple admin interface within our application that lets you create and manage client accounts, however, if you need to manage actions outside of the website then we would recommend integration over build.

Our approach is to always work with best-of-breed applications that operate in an open environment with an established and active user-base.

We are experienced Salesforce.com integrators.



Consultation and requirements capture

At the start of each project we make sure that we understand all of your requirements from a commercial, functional and operational perspective.

To do this we use a system called viewpoint analysis which is based on the premise that any system can be viewed from a number of different angles (or viewpoints).

So rather than starting from the premise that ‘I want a system to do the following’, viewpoint analysis starts from the premise ‘What are we all going to do with the system’.

Each Wide Area project includes:

  • Stakeholder review
  • Extensive consultation
  • Detailed requirements capture

This process ensures that each stakeholder within the client's organisation is considered and non-functional issues are covered such as hosting, security and maintenance. We adopt this practice to minimise risk and ensure that our clients understands the true cost of ownership - we aim to avoid surprises at all costs!

See some examples of completed projects


Project planning

Once we are satisfied that we have captured all of your project requirements (commercial, functional and operational), we will produce a project plan that will include a key set of milestones, together with a series of tangible deliverables. Project time-lines can also be agreed.

Project milestones will map the implementation process and identify dependencies between tasks, on external services or on contributions from you.

The plan will typically include a series of delivery milestones which give you the opportunity to sign off the project in a stages rather than in one go, at the end. Our aim is always to eliminate risk and avoid surprises.

See some examples of competed projects.


Project delivery

Your project will be delivered using an online application that lets you track progress, comment and feedback to our development team.

Where appropriate, each project delivery milestone will be made using a live web environment. This approach allows you to sign off on all usability issues such as performance and load times before launch.

Your project will be delivered using an online application that lets you track progress, comment and feedback to our development team.

Where appropriate, each project delivery milestone will be made using a live web environment. This approach eliminates any risks associated with a big deployment at the end of the project, and allows you to sign off on all usability issues such as performance and load times prior to project launch.

By getting you to sign off the project is phases, we avoid any risk of significant change requests at the end of the delivery process, keeping the project on schedule and on budget.
It also removes any large scale deployment processes from the end of the project, and all associated risks.
By getting you to sign off the project is phases, we also avoid last minute change requests at the end of the delivery process, keeping the project on schedule and on budget.
Our change control process will keep you in control of your project at all times. 
See some examples of completed projects

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Tel: +44 (0)20 7631 9280

Email: info@widearea.co.uk